conceptualisation/optimisation is the result of bringing to life a new
approach to solve the customer's requirements/problems that benefit both
the customer and the sponsoring organisation. New product innovation is
where the source of growth and prosperity is.
complete process of bringing a new/optimised product to market, PEL
helps customers in developing winning innovative product concepts
scientifically and systematically. This would involve two parallel
generation, product design and detail engineering and
research and marketing analysis.
proven approach helps organisations solve nagging problems and invent
new or optimised products cost-effectively and in an efficient way that
they had never thought possible; thereby enabling them to become more
competitive in the market.