PEL shall be perceived as the most sought after
market-driven, innovative and value-adding aluminium product solutions
by leveraging business know-how, creativity and cost-effectiveness.
Technical expertise coupled with the efficient cost and capital
management in all vistas of functioning will ascertain PELís
competitiveness. Fountainhead organic growth that will be complemented
by strategic expansions in the global markets shall further strengthen
PELís market position.
At PEL, everything will be done that is based on the
needs of the markets served and their customers. Only by being
customer-centric will PEL achieve true and fulfilling commercial value
in all our operations. PEL will constantly thrive to coceptualise and
identify optimally intelligent product solutions to both problems and
opportunities. This emphasis will be based on developing and nurturing
an innovative and creative work environment at all work locations.
PEL will support all their employees and equipped them
with the required tools to ensure their constant commitment and
willingness to perform effectively and consistently.
As a prelude to create value for our stakeholders, PEL
shall be an ethical, attractive, health, safety, environmental and
profitability conscious equal-opportunity employer.